Aston Martin's new SUV is an absolute beast. The design of the Dreadnought – aggressive panels, huge LEDs, harsh angles – could rival Jaguar’s Type 00 for the most extreme evolution of a brand’s design aesthetic, but there’s a catch. You can't buy one. You can't test drive one. You can't spot one parked outside a fancy hotel in the Cotswolds waiting for Jeremy Clarkson to tut at it. Aston Martin's Dreadnought exists only in Call of Duty: Modern Warfare 4, and not in the real world.
Yet in its press release, Aston Martin says it is "unmistakably Aston Martin", which is where things get interesting. Because creating a fictional car is easy enough, creating one that still feels like it belongs to a very particular brand is a much harder design challenge.
