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Technology

Joe Foley

Aston Martin's Unreal Engine CGI car adverts look incredibly real

Aston Martin Volvo

Stills from an Aston Martin CGI advert made in Unreal Engine.

Car advertising is the ultimate test for CGI workflows since the details have to be perfect. However, Aston Martin has just demonstrated how well it can be done with a pair of stunning new ads created in Unreal Engine 5.

First up, the carmaker has shown off its new 2025 F1 challenger car, AMR25, in a video that takes us from stunning wind tunnel shots deep underground in the Aston Martin facility to the racetrack. Some are already calling it the best automotive animation in Unreal Engine, which tops our guide to the best game development software.

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