When Aston Martin returned to Formula 1 four years ago, the goal wasn’t just the top step of the podium — it was something bigger. Lawrence Stroll’s long-term vision for a championship-winning team has been well-publicized, but there’s another plan in motion at the AMR Technology Campus, steered by Chief Marketing Officer, Rob Bloom. He joined Aston Martin from McLaren in 2021 with a clear objective: to build the most culturally relevant team on the F1 grid.
“This is one of the most exciting projects in world sport right now,” Bloom told Motorsport.com. “We've gone from 350 people to 900 people in four years. It is a remarkable transformation of a team that has a very clear vision, which is to win in Formula 1.” Heritage-rich teams like Ferrari or Williams can lean on legacy, while Red Bull made its name as the paddock’s party disruptor in the 2000s. For Aston Martin - a 112-year-old luxury brand - Bloom saw an opportunity to chart a new course that embraced fandom, community, and culture.
