At the annual Paris Games Week trade fair, Ubisoft gave a surprising presentation explaining how it responded to the backlash against Assassin's Creed Shadows. In a dramatic video, Ubisoft says it worked to fire up hardcore Assassin's Creed fans to defend the game in what CEO Yves Guillemot describes as a "battle" to prove it's "more of a video game than a message."
"What happens when a legendary franchise reveals one of its most anticipated experiences?" a narrator in the video, which was transcribed by Game File (paid article link), asks. "Only to become the game everyone loves to hate? When conversation shifts from gameplay to ideology? When everything you say only adds fuel to the fire?"
