The business of corporate credit cards is intensely competitive as U.S. startups like Ramp, Brex, and Rho challenge incumbents like American Express and SAP Concur. Now, a new player is turning up on the scene: Singapore-based Aspire, which believes it can compete in the U.S. by offering its own suite of products aimed at global founders.
Aspire, which counts over 50,000 primarily Asia-based clients, has been operating in the U.S. in stealth mode for months, but is now making a public push to build up its American presence. In an interview with Fortune, CEO and cofounder Andrea Baronchelli said the decision to expand to the U.S. came after clients repeatedly told him that firms like Ramp—a favorite in Silicon Valley circles—had not designed their services to account for startups operating across borders.
