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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Asos sales weaker than expected as cost of living crisis bites

An illustration with a laptop and mobile phone shows the website of the online fashion retailer Asos
Asos made more than £190m in profits last year but expects profits for the year to the end of August to be about £20m. Photograph: Justin Tallis/AFP/Getty Images

Asos has said sales in August were weaker than expected and warned that full-year profits would be at the bottom end of its guidance, with the cost of living crisis hitting cash-strapped shoppers.

The online fashion retailer, which made more than £190m in profits last year, expects profits for the year to the end of August to be about £20m.

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