ASOS fans have rushed online after discovering the fashion brand's latest shopping incentive - ASOS Sample Sale. The pop-up website is dedicated to offering UK customers a selection of recent ASOS fashion at sample sale prices for a limited time only.
Shoppers will be able to browse a selection of more than 2,000 womenswear and menswear products from ASOS-owned brands like ASOS Design and ASOS Edition. Better still, everything is available for £5, representing a discount of up to 90 per cent from the full price when sold on ASOS.com.
Products for sale on ASOS Sample Sale aren't available on the main ASOS website. The site is only open to UK customers with delivery and fulfilment handled using ASOS’ existing fulfilment infrastructure and capability, including packaging and shipping.
Standard delivery costs £3 with returns charged at £2. Visitors will be required to register a new account and cannot use their ASOS details to log in.
An ASOS spokesperson said: "ASOS Sample Sale is a brand new website that gives our UK based customers the chance to buy clearance items at heavily discounted prices. It’s completely disconnected from our regular ASOS.com site, meaning it has its own customer experience –including shopping journey, help pages, and customer service support."
On TikTok, fans have gone wild after learning of the new site. In a video captioned: "Stop whatever you are doing! Asos has launched a brand new website dedicated to sample sale! Everything is £5," TikToker Max Depret captured thousands of peoples attention by sharing items on sale on the site.
In response, Elayne Peddy said: "Omg, thank you." Gracie wrote: "WHATTTT!!" RJB admitted: "I’ve just placed a lil order!! 3-5 days delivery so we’ll see!!"
The site is part of ASOS’ plans to right-size its stock portfolio, as announced at full-year results in October 2022. The ASOS spokesperson added: "In our P3 trading update on 15 June we reported that ASOS is on track to deliver a 20 per cent year-on-year reduction in stockholding by the end of its current financial year, with inventory in P3 down by c.15 per cent on FY22.
