Japanese sportswear brand Asics is calling on runners to return their newly-released Nimbus Mirai running shoes… when they’ve trashed them. Because the Nimbus Mirai is designed to be the brand’s most circular shoe yet, so they can be remade to run again. So it is easy being green after all.
Designed with recycling in mind, the Nimbus Mirai is launching with a new returns program, encouraging runners to give back the shoes at the end of their use to support their journey towards circularity.
