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The Times of India
The Times of India
Lifestyle
TIMESOFINDIA.COM

Ashish Soni: Design should be conceptualised to intrinsically have more representation

Designer Ashish Soni has collaborated with a modern Indian clothing company for a festive fall collection. We spoke to the designer regarding the collaboration and more. Here's an excerpt from the interview.

How has the fashion industry evolved over the years, and what is your biggest takeaway so far? Specifically, with homegrown brands bringing in designers to help their collection reach the masses?

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