Ashes gagging orders and a storm over a teacup: it must be the new cricket season

‘To the ECB’s credit this is once again a thrillingly forward-thinking strategy. As in, no British sporting body has ever seriously tried to enact a blanket ban on the mention of a now completed sporting contest.’ Illustration: David Lyttleton/The Guardian

When the England and Wales Cricket Board promised, in a glaze of beaming positivity, that the Hundred would bring a new audience, new energy, a shiny new online presence, it probably didn’t have in mind a barrage of hate-threats and terrorism accusations against the 34-year-old female owner of what was previously the Northern Superchargers.

But hey, it’s all energy. It’s eyeballs. Can we clip some of this up? Just blue-skying here, but what are the hate-threat merch opportunities? Is there any way, and there are no bad ideas in this room, we can leverage some really strong online nuclear war chat?