YouTuber KSI claims Asda workers are selling his new energy drink on the black market which is causing a national shortage. He claims many of them are being sold for up to 500 times their price tag - £2 - for ill-gained profit.
In an interview with The Fellas podcast, the 29-year-old, real name Olajide Olayinka Williams "JJ" Olatunji, said: "It's always sold out, man. Honestly, people are selling it on the black market", reports The Scottish Sun.
"I s*** you not, the only place you're meant to get Prime is Asda and Arsenal stadium, but people are getting it at petrol stations. Asda employees aren't even f***ing putting it on the shelves anymore. They're shipping it out lowkey.