Asda owners are planning a major overhaul of the retailer's prices with the launch of a new Just Essentials range.
Mohsin and Zuber Issa, the brothers behind the supermarket giant, have given its own-label suppliers just four weeks to support the launch. The new range will be part of a price repositioning by the brothers who bought the supermarket giant from Walmart in a £6.8billion deal last year, reports LancsLive .
The Grocer said around 300 products will be included in the new range, including beans, bread, crisps and biscuits. There will also be non-food products such as washing-up liquid and powder.
