Supermarket chain Asda is to offer free nappies for all premature babies from its in-store pharmacies in a partnership with Pampers. The partnership is a first for a UK retailer, with nappies for babies born pre-term previously only being available in hospitals or from healthcare providers.
Parents can pick the nappies up from 254 in-store pharmacies. Around one in 13 babies are born pre-term, with 60,000 babies each year requiring specialist care and smaller size nappies. Pampers' Preemie Protection Nappies are its smallest nappy — up to three times smaller than a regular new-born nappy. They come in sizes for babies weighing less than 1.1lb up to 4lb.
The nappies have been designed in collaboration with neonatal nurses for delicate skin and intend to minimise disruption and irritation during nappy changing. They have end-to-end absorbency to prevent leakage and the nappy liner pulls wetness and runny mess away from the baby’s skin.
