Asda has announced it will double the number of stores stocking its budget food range, as it fights back against criticism it has not been doing enough to stop inflation hitting customers.
The retailer said it was reacting to rising concerns over inflation and energy prices, following a campaign by activist Jack Monroe who complained that the cost of everyday essentials was going up in price more than the cost of living.
Asda said in response, it will nearly double the number of stores that offer its lowest-priced value range to help households struggling to afford essential goods.
