Every major supermarket in the UK, including ASDA, Aldi, Lidl, Morrisons, Tesco, Sainsburys and M&S, has been forced to implement a ban in every single store. The restrictions are now in place, and will apply to every single shopper in Britain.
The Department for Health and Social Care (DHSC) has implemented a ban on displaying products high in fat, salt and sugar (HFSS) in prominent locations such as shop entrances and till areas. The Government has also confirmed it is delaying a ban on multibuy deals on HFSS foods, such as “buy one, get one free”, until October next year in response to consumers facing cost-of-living pressures.
There has been no confirmation over plans for a crackdown on junk food advertising, which had also been delayed for a year. It emerged earlier this month that the Government was reviewing its anti-obesity strategy, with reports that plans to tackle junk food could be scrapped by Prime Minister Ms Truss amid fears it would increase pressure on consumers already struggling with soaring costs.