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Evening Standard
Evening Standard
National
Josie Clarke

Asda strengthens price promise after bleak Christmas

Asda Tesco Sainsbury Morrisons Worldpanel
Asda said it has strengthened Asda Price Promise (PA) - (PA Archive)

Asda has pledged to drop the cost of everyday products to below those of its competitors’ loyalty card prices as it attempts to re-position itself following a bleak Christmas.

The supermarket said thousands of its household staples are now cheaper than Tesco, Sainsbury’s and Morrisons loyalty card prices.

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