Asda has announced that it is axing its Smart Price range. It will replace it with what it said was a new and larger value series of products, amid the cost of living crisis.
The grocer said it had seen growth slow due to customers returning to pre-pandemic habits. It said the new range of value goods will be called Just Essentials by Asda.
The new budget range will comprise 300 products, a 50 per cent increase on the current Smart Price range. Just Essentials products will initially arrive in stores from May and be rolled out to replace Smart Price over the summer.
