Supermarket chain Asda has launched a national food drive asking customers to give groceries and essential toiletries in-store to help people who need to use food banks. The campaign will run from May 6 to 8, with store staff, alongside volunteers from food banks in the Trussell Trust network, encouraging customers to donate.
Asda has accept customer food donations in store for five years with shoppers donating the equivalent of over nine million meals. The chain's Better Starts Manager Kloe Tegg said: “We know the ever-important role food banks play in local communities as people struggle to afford items we all need.
"We collect all year round but over the next few days we are hoping this food drive will lead to a big upturn in what will be vital donations. I am always so proud of the donations made by our customers and I am so thankful for the help they give to people in their communities who need it most.”
