Asda shoppers have slammed supermarket bosses over the design and colour of its new budget range.
They claim that the aesthetic is 'embarrassing poorer families' wishing to save on their groceries. Previously, Smart Price items were white, but the shopping giant recently changed them to Just Essentials to help customers save money.
The chain said it will be the 'largest ever budget-friendly range' to help shoppers combat rising costs, the Mirror reports. The range includes fresh meat, fish and poultry, bakery, frozen and cupboard staples - all in place of Asda's current Smart Price range.
