ASDA has launched a brand new adapted clothing collection in support of independent dressing for children and young people with disabilities.
In a supermarket first, George at ASDA's 24-piece collection includes on trend pieces, such as a camouflage two-piece and mustard frilled tee and leggings set, the perfect pick for stylish everyday dressing for kids from 3-16 years old.
It comes following the successful launch of its Easy on Easy Wear school uniform range last September, the brand has created a collection of everyday casualwear that has been specially adapted to make independent dressing easier for those with additional needs and reduced mobility.
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The garments feature discreet and practical modifications that make day-to-day dressing easier for youngsters with special requirements, all while being stylish and on-trend.
The modifications include hidden hook and loop fasteners on necklines making it easier to slip into sweatshirts and tees, as well as higher backs and longer legs to ensure a level waistband and perfect leg length when seated.
Holes have also been added to make dressing easier for feeding tubes, while soft threads have been specifically incorporated and care labels removed to prevent potential irritation for children with sensory needs.
The George buying team enlisted the help of 14-year-old Ava Joliffe, an award winning deaf and blind artist from Preston, to assist on the accessibility and design of the range, providing authentic advocacy for young disabled people - and especially ensuring the pieces were in line with the main kidswear collection.
George’s buying manager Vicki Radford said: “It was really important to Ava that we designed our adapted collection in line with the main kidswear range, so children with disabilities can wear the same as their friends… and it was really important to us that these pieces remain competitively priced and affordable to all our customers.
“Working with Ava was a real joy; we’re all so proud of the pieces we’ve created together, and as a brand, are delighted to have been able to extend the range past schoolwear to encompass everyday dressing.” Twitter has already praised their combined efforts, with one shopper tweeting: "So pleased to see this today - Asda catering for children with a feeding tube! All little princesses deserve a twirly dress! Applause to @Georgeatasda. Inclusivity for all our CYP no matter their medical need.’
The Easy On Easy Wear range is available in store and online now, prices start from £9.00.
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