As the price of a weekly food shop continues to rise, supermarket customers are looking for any way to save money, from opting for own brand products to cutting out luxuries in their trolley. But Asda have now rolled out a loyalty scheme that will reward customers with money off and exclusive discounts.
Asda Rewards has been trialled in different regions since October 2021, but this week, has been rolled out to all 633 stores across the UK, as well as online through asda.com for delivery and its Click and Collect service.
The programme has already proven a hit with shoppers, with more than one million customers already signing up to the app.
READ MORE: Everything stores are doing to help shoppers amid cost of living crisis
Shoppers can earn Asda Rewards every time they shop by scanning their app when they check out. Customers will then earn pounds, rather than points, building up a ‘Cashpot’ to spend in Asda stores or online. So far, Asda Rewards users have built up over £4m in their collective Cashpots.
There are three ways that shoppers can earn pounds, including by completing in-app missions, such as The ‘Back to School’ mission, where customers receive £5 into their Cashpots when they spend £25 on George school uniforms. There’s also a Fruit and Veg Bonus, where shoppers can buy any 10 fruit and veg and get £1.50 in their Cashpot.
‘Milestone missions’ will see customers' Cashpots build higher the more they spend over the next four weeks, and buying Asda’s ‘Star Products’ can also boost rewards.
There are over 400 ‘Star Products’ available across own brand and branded lines and are highlighted throughout the store. Customers will receive 10 per cent back into their Cashpot when they add any of these products to their basket.
Pounds in the Cashpot can be redeemed by creating a voucher in the app with the money saved which can be used for money off your next shop. For those customers shopping online, the Asda Rewards app will link up to their asda.com account, so earning the pounds will be automatic.
Mark Baxter, Senior Director for Loyalty at Asda, said: “We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn Rewards & build their Cashpot. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”
Another way Asda is helping shoppers in the cost of living crisis is with their 'Just Essentials' range - the supermarket’s “largest ever budget-friendly range” comprising nearly 300 products including fresh fruits and vegetables, ready made meals, cupboard essentials and afternoon treats.
The supermarket has also extended its children eat for £1 offer until the end of the year. Initially launched for the summer holidays, it sees kids eat for a quid in Asda cafes, with no minimum spend or requirement to buy an adult meal at the same time.
The supermarket has also price locked more than 100 products for the rest of the year to help keep costs low for customers.
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