As the price of a weekly food shop continues to rise, supermarket customers are looking for any way to save money, from opting for own brand products to cutting out luxuries in their trolley. But Asda have now rolled out a loyalty scheme that will reward customers with money off and exclusive discounts.
Asda Rewards has been trialled in different regions since October 2021, but this week, has been rolled out to all 633 stores across the UK, as well as online through asda.com for delivery and its Click and Collect service.
The programme has already proven a hit with shoppers, with more than one million customers already signing up to the app.
