George at Asda has showcased its latest range of tracksuits and shoppers are not impressed, with some labelling it 'prisonwear'. The supermarket clothing brand took to Instagram to promote the new range, which it termed its "new premium unisex drop!".
The sustainably-sourced sports and leisurewear retails from £14 per item and is being sold in a variety of colours. However, despite the 'premium' label, the store's followers saw the range in a different light.
One social media user labelled it: "Convict style….." adding a laughing face emoji to the post. While another wrote: "When you are chilling at 7pm but back in your cell at 8! Crikey … #prisonchic".