An Asda security guard has stepped into the debate after rumours were circulating that the chain was collecting information on shoppers.
The supermarket giant has firmly denied claims that it uses facial recognition technology at its self-checkouts to gather data for targeted advertising. The denial came after a video shared on Facebook by a regular customer discussing the issue went viral.
During the footage, a woman shared her "viewpoint" on the fixed cameras, which shows people themselves as they scan their products through the checkout.
