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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

Asda's fashion collaboration with Kate Middleton-approved designer is surprisingly ok

Roksanda Ilinčić is the London Fashion Week stalwart who is best known for dressing the world’s most famous women including Beyoncé, the Princess of Wales and Zendaya.

And although her shows — which in recent seasons have taken over skyscraper rooftops and the Tate Britain Museum — are remembered for their saturated block shades and sculptural gowns, the designer is currently behind a surprising (but booming) supermarket collaboration.

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