Supermarket giant Asda is rolling out its loyalty scheme to five North East stores from today.
Shoppers using the stores in Benton, Boldon, Byker, Gosforth and South Shields will be among the first in the country to trial the app-based rewards scheme, the first in Asda's 72-year history.
The roll-out to a further 32 stores nationwide follows a pilot of 16 stores across the West Midlands and West Yorkshire last year.
