Asda is to open 300 new convenience stores and create 10,000 new jobs over the next four years as it ramps up the rollout of its new Asda Express shops to try to grab a bigger share of the market.
The supermarket chain - the UK's third largest after Tesco and Sainsbury's - opened its second Express store in London today, and has revealed plans to smash its initial ambition of opening 30 stores in the next year by revealing plans which it hopes will lead it to overtaking Sainsbury's as the UK's second-largest grocery retailer.
Today's opening is the second in the Express format and joins the store's first, in Sutton Coalfield, near Birmingham. The target of 300 convenience stores by the end of 2026 does not include the 130 Co-op petrol forecourt stores Asda acquired earlier this year, which is currently going through the competition review process.
