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The Independent UK
The Independent UK
Lifestyle
Joanna Whitehead

Asda praised for changing name of ‘feminine hygiene’ aisle

Getty Images/iStockphoto

Shoppers have taken to social media to praise Asda supermarket for its decision to change its store signage for menstrual products from “feminine hygiene” to “period products”.

The retailer began rolling out the changes at the end of 2021 in a bid to update language which many say implies that periods are unhygienic and to be more inclusive for those who have periods but don’t identify as female.

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