As food costs continue to soar, many families will be looking for ways to keep their bills down during the weekly supermarket shopping trip.
In a bid to keep costs down, families who have been struggling to make ends meet have been changing their regular habits and switching to own-branded products to stick to a budget.
One such range has been Asda's newly launched Just Essentials, a rebrand of their Smart Price range, which has been so popular with shoppers, despite initial controversy, for its vast variety of low priced items.
