Asda has launched a new scheme to match the prices of budget retailer Home Bargains. While Tesco and Sainsbury's both have their own Aldi Price Match, this is the first time that one of the main supermarkets has gone head-to-head with another popular bargain store.
It's good news for shoppers though as it means the prices of even more products will be lowered - with toiletries, household, pet, baby and health items among those included.
A few food items have also been matched too, including a four-pack of Heinz Beanz for £2.75.