Asda has launched a national food drive asking customers to donate food and essential toiletries in-store to help people who need to use food banks in their local communities. The event will take place in its 390 superstores until June 7 with Community Champions in store, alongside volunteers from food banks in the Trussell Trust network, encouraging customers to donate an extra item or two to support food banks in the local community.
Some stores will be joined by the local charities who will have stalls and information about their community project as well as a donation bucket. There will also be message boards and information by products signposting customers to which items are needed the most.
Asda has had customer collection food trolleys since 2018 and in that time its customers have donated the equivalent of over twelve million meals.
