An Asda boss has slammed proposals for imperial measurements as "backwards" and said it would make shopping harder for anyone under the age of 40.
It comes after the government announced it would launch a post-Brexit review next week on how and where traders can sell produce using imperial measurements. Lord Rose of Monewden, chairman of the supermarket giant, has criticised the plans, saying they were "utter nonsense" and that they will be "costly" to put in place.
According to the Department for Business, Energy and Industrial Strategy (BEIS), the review aims to restore "common sense" and get rid of "overbearing EU rules". Shops are currently legally required to use metric units when selling packaged or loose goods, following the EU weights and measures directive which came into force in 2000, although displaying weights in imperial as well has always been legal.
