Asda is SLASHING its discount scheme for NHS workers and others who benefit from it in a grim announcement sent to its customers today.
The supermarket giant announced in an email that it will be reducing the scope of its Blue Light discounts just weeks after allowing shoppers to add the Blue Light Card to its Rewards app.
Frozen food, baby food, all fuel, pet food, non-fresh such as tinned food, and even Smart Price and Just Essentials food WON'T qualify for the 10% discount.
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The Asda Rewards app gives shoppers vouchers to spend in-store in return for meeting certain conditions, such as a minimum spend in a month, or a certain number of trips to the supermarket, or for buying 'star products'.
And a few weeks ago, Asda, which was founded and is headquarted in Leeds, announced it was letting shoppers add the Blue Light Card to their Rewards app, giving customers 10% back in the form of vouchers to spend on their next shop.
But now Asda has revealed it is removing many of its products from Blue Light Discounts.
The terms and conditions on its website now states: "From 15th June 2023, Discount is not valid on George/George.com, Asda Online Groceries, Frozen, Non-Fresh Food items, health and beauty, baby, household including pet and laundry, Food to Go, George Home, Homeware and outdoor, entertainment and toys, Asda Tyres, Fuel, all alcohol, Tobacco, Lottery products, Gift Vouchers & Cards, Infant/Formula Milk, Cash-back, Fireworks, Online Games & Instant Tickets, Photo Printing, Saver Stamps, Postage Stamps, ‘Top-Up’ Mobile Phone Cards, any other online Financial Services and Insurances, Pharmacy, café & separate concessions and all items within the Just Essentials by Asda and Smart Price ranges."
Anyone buying those items won't receive 10% back, and the change starts from Thursday, June 15.
The email sent by Asda to its customers reads: "We are getting in touch as you are a verified Blue Light member with Asda Rewards and we wanted to let you know that from Thursday 15 th June, you may notice some changes to your current benefit.
"As part of the ongoing evolution of Asda Rewards, Blue Light Card holders will continue to receive 10% Cashpot benefit on all fresh products in our stores. However you may notice that other products are no longer included in the offer.
"You will continue to earn Asda Pounds on non-fresh food, clothing, health and beauty, household, entertainment and homeware products in the same way as other Asda Rewards users, and you’ll still be able to make the most of all the other Asda Rewards benefits to continue building your Cashpot."
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