Asda is being investigated over its George clothing range to see whether it is misleading customers over its eco-friendly claims.
The Competition and Markets Authority (CMA) is set to look into the ‘George for Good’ range to determine whether the supermarket is claiming that its products are more environmentally friendly than they actually are. Fashion giants ASOS and Boohoo are also being investigated for the same reason, over their ‘Responsible Edit’ and ‘Ready for the Future’ ranges respectively.
The CMA warned that the investigation could lead to the retailers being taken to court if it turns out that their eco-friendly claims do not “stack up”. It comes after the CMA said it had received reports that some of the clothes in the ranges fail to meet green criteria, the Liverpool Echo reports.
