Asda has introduced a free warm breakfast for children across Northern Ireland this half term.
As part of an exclusive partnership with Quaker Oats, a free bowl of porridge will be offered from February 9 to 22, from 8am to 12pm.
The new free offer means that families are now able to access both a free children’s breakfast and a main meal for just £1 in all Asda cafes in a bid to continue to help customers manage the cost-of-living crisis.
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Kris Comerford, Asda’s Chief Commercial Officer says; “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets – especially feeding and entertaining their children. We remain as committed as ever to supporting our customers in tackling these tough times.
"Our café initiatives continue to provide a lifeline for over 1.5 million customers since we launched them last year, and we hope by offering a free warm breakfast in the February half term, it will help support many more in the coming weeks.”
Divesh Parmar, General Manager, Quaker Oats UK, says: "It's so important that everyone has access to breakfast to start the day which is why we’re partnering with Asda to provide free Quaker Oats porridge to children this half term. This initiative, alongside our new Share the Warmth campaign, means we can play a small part in getting a warm, nutritious breakfast to people who really need it this winter."
The partnership with Quaker Oats is expected to enable over 50,000 bowls of porridge to be served to children across the country.
Over 1.1 million £1 meals have been sold to date with the retailer seeing a tenfold increase in meals served across key school holiday periods.
100,000 meals were served during the December Christmas holiday period compared to 40,000 meals sold at the end of November.
The current Kids for £1 menu includes a choice of one of six hot meals (*in selected cafes) or a cold pick and mix sandwich meal deal for just £1.
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