Asda has revealed why it uses cameras at its self-service tills after a shopper went viral on social media with their claims.
The supermarket giant denied accusations made by a woman claiming the store's use of facial recognition technology at the checkouts to gather customer data for targeted advertising. The supermarket confirmed to fact-checking charity Full Fact that the cameras are used as an anti-theft deterrent, highlighting that the images are not stored.
The statement comes after a viral video in which a shopper accused the supermarket of using facial recognition technology in a bid to collect customer data for targeted ads, The Mirror reports. The video was viewed over 400,000 times and in it, the woman complains about the new self-checkouts being installed at her local Asda, LeicestershireLive reports.
