Supermarket giant Adsa has been widely praised online for its use of a model with curves and stretchmarks to showcase its underwear collections.
Images of the model, showing off her stretch marks and stomach rolls, were posted on Instagram to huge acclaim, receiving thousands of likes and compliments.
The plus size model was pictured wearing two sets of underwear, one pink, one green, in a post captioned "Gorgeous gorgeous girls, wear basics that make them feel amazing!"
