Asda has today announced that Blue Light Card holders will receive their discount through the supermarket’s hugely popular Asda Rewards app.
The change, which is effective from May, 4, means that card holders will continue to get 10% off their shopping in-store simply by scanning their Asda Rewards app at the checkout, rather than presenting their Blue Light Card and ID, as was previously the case.
Blue Light Card holders who scan their Asda Rewards app in-store for the first time between Thursday, May, 4 and Wednesday, May, 31, will also receive a £2.50 bonus in their Cashpots, deposited in June.
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Asda Rewards provides customers with the chance to earn vouchers back, rather than points, each time they purchase certain products or complete a milestone mission. More than four million customers use the Rewards app every month and have accrued over £70m in their Cashpots, which they can spend to reduce their shopping.
Tom Dalby, CEO at Blue Light Card, said: “We are really proud of our partnership with Asda and know how much our members have enjoyed using the discount. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and the continuation of this partnership will support millions of blue light workers across the country.
Since last May, our members have saved a phenomenal £128 million when shopping at Asda and I hope the extension of the 10% discount plus the added benefits of using the Rewards app, will continue to help families and individuals across the UK during the cost-of-living crisis.”
Mark Baxter, Senior Director for Loyalty at Asda, said: “The Blue Light community do a fantastic job at keeping us all safe, healthy, and supported, so we’re happy to be able to offer them exclusive offers through our popular Asda Rewards app.
“As well as benefiting from everyday low prices, Asda Rewards users earn pounds through the app, and by building their Cashpot, are rewarded for simply shopping with Asda.”
Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts.
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