Customers are changing their spending habit due to the price of food and fuel as the cost of living crisis continues to grip the nation.
ASDA chairman, Lord Stuart Rose, has said consumers are making changes on petrol forecourts and at supermarket tills in a bid to save money, by imposing spending limits.
The boss described a "massive change" in customers' behaviour as he called on the UK government to do more to help low-income households.
