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Evening Standard
Evening Standard
Business
Josie Clarke

Asda brings back Rollback pricing in bid to reverse flagging fortunes

Asda Allan Leighton
The supermarket has slashed the prices of more than 4,000 products in store and online by an average of 25% (Chris Radburn/PA) - (PA Wire)

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers.

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online by an average of 25%.

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