Asda is bringing back a popular bonus scheme after a successful run in February. It said it was bringing back 'First Scan Bonus' for first-time users of the Asda Rewards app.
It said customers earned more than £2million using the popular app when the bonus ran in February. Now, new users can once again take advantage of the ‘First Scan Bonus’ by downloading Asda Rewards, signing up for an account, and scanning the app for the first time to receive £5 in their Cashpot.
The ‘First Scan Bonus’ is open now and runs until Wednesday, May 3. It is available both in-store and online with no minimum spend required.
Customers who have previously downloaded the app but are yet to scan for the first time will also benefit from the bonus. Asda Rewards provides relevant offers to customers and the experience is personalised to the individual customer to maximise the value that they can get back when they shop at Asda.
Since Asda Rewards launched last August, Asda has continually assessed how customers shop with the aim of providing a more tailored experience, it said. At the start of April, Asda said it increased the number of personalised missions that users will have access to. Customers will see an evolution of their offers within the app over time, based on how they use it.
Customers can also expect new Missions and Star Products every week, and for events such as the King’s Coronation and half-term, to help grow their Cashpot. Vouchers can be created with as little as £1. With the maximum voucher amount at £100, there are plenty of ways that customers can utilise their Cashpot.
