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Business
Matt Jackson & Alex Whilding

Asda boss warns of the "stark reality facing millions" amid the Cost Of Living crisis

One of the largest supermarkets in the UK Asda have now warned of the 'stark challenges' that is facing families. The warning comes as shoppers are on average £40 a week worse off as as a result of the ongoing cost of living crisis.

Bosses of the retailer spoke to a trade magazine the Issa brothers have said that the saw a 9% drop in sales in the first quarter of 2022. They have told The Grocer that the impact was likely down to the coronavirus pandemic.

The pandemic prompted an exceptional quarter one of the last financial year. The third national lockdown resulted in a boom in supermarket sales reports Wales Online.

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