Bosses at Asda have said they are determined to “keep grocery bills in check” as many customers continue to struggle with the rising cost of living. It comes as the supermarket chain saw sales decline over the past quarter.
Asda revealed that sales slipped by 1.9% over the three months to June, compared with the same period last year. It followed like-for-like sales, excluding fuel, plunging 9.2% over the first three months of the year as consumers tightened their belts.
The retailer said it has benefited from strong sales of its new Just Essentials value range, having accelerated its launch in response to ratcheting pressure on household finances. Asda said its sales improvement has continued into the third quarter, which it said has also been driven by strong sales in core categories such as meat, fish and poultry.
