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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly and Sarah Butler

Asda, Asos and Boohoo must avoid ‘greenwashing’ after crackdown

The Asos website on a phone and a laptop
Asos, Asda and Boohoo have agreed to set out clearly what products qualify for eco ranges. Photograph: Anthony Harvey/Shutterstock

Asda, Asos and Boohoo must avoid making misleading claims about the green credentials of their clothes in future, after a regulatory crackdown on “greenwashing” in the fashion sector.

The three retailers will have to file regular reports to the UK’s Competition and Markets Authority (CMA) after an investigation started in 2022 examined concerns that the companies were using vague claims to bolster their environmental credentials.

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