Asda is set to make a UK-wide change from September 1. It is hoped to help families struggling with the ongoing cost-of-living crisis.
The supermarket giant will axe 'best before' dates from around 250 fruit and vegetable items. It will leave the dates off produce including citrus fruits, potatoes, cauliflowers and carrots across all its UK stores from September 1.
As reported by Birmingham Live, Andy Cockshaw, Asda head of technical, said: “Reducing food waste in our business and in customers’ homes is a priority and we are always looking at different ways to achieve this We know for customers this has become more important than ever in the current climate as many families are struggling with the cost-of-living crisis and are looking to make savings wherever they can.”