Asda and Morrisons are cutting prices on hundreds of items as the traditional big supermarkets fight to retain market share. The two chains, along with Sainsbury's and Tesco, have faced pressure from the discount supermarkets Aldi and Lidl in recent years and months as shoppers' purses are squeezed yet further.
They have therefore revealed a raft of promotions. Morrisons has reduced 500 items, such as a 30-pack of eggs, which are now £2.99 (down from £3.40); paracetamol, which is 29p (down from 65p); and nappies, which are £1.29 (down from £1.40).
Over 180 additional products are now included in multibuy promotions, with more cereals eligible for the 'buy two for £1.80' deal and more ready meals included in the 'two for £5' range. Overall, the discounts will reduce the prices on some 500 products, which together form about six per cent of Morrisons's total sales.
