Some of the UK's biggest retailers have announced an array of new deals to help families cope with the rising cost of living this summer. Businesses have agreed to slash prices for certain goods and services as part of the Government's Help for Households campaign.
There will be deals across several supermarkets, as well as mobile phone and online entertainment providers. It comes as inflation hits a new 40-year high, with soaring food, fuel and energy bill prices pushing more and more families towards breaking point.
Among the deals is the extension of supermarket giant Asda’s £1 meals scheme. Asda will continue to allow children to buy a meal for £1, while rival supermarket giant Sainsbury’s will introduce a “feed your family for a fiver” campaign.
