
Ascend Wellness Holdings, Inc. (CSE:AAWH) (OTCQX:AAWH) launched Simply Herb, a "value" cannabis brand, in Illinois, Massachusetts, and Michigan.
According to Company estimates based on BDSA market data, 25% of industry sales in AWH's operating markets are driven by the "value" category. AWH is launching Simply Herb to address the need for excellent everyday, affordable products suitable for any occasion.