Rapper ASAP Rocky has been on the hunt for a new designer to fix his branding, which led him down the rabbit hole of designer Allan Peters. Known for his controversial logo design makeovers, Peters was on the cusp of a career-defining collaboration with Rocky until he jumped the gun, causing the rapper to rethink his decision.
While some have argued that Rocky's response was unwarranted, others claim that Peters behaved unprofessionally, using the rapper's name to flex his fame. Blurring the line between influencer and designer, Peters proves that social media can be a powerful networking tool for creatives, but only when handled with care.
