As Nike lags, CEO Elliott Hill said Ohio State Buckeyes coach Ryan Day revealed the key to a strong offense

CEO Elliott Hill of Nike smiles on the field before the game between the Oregon Ducks and the Ohio State Buckeyes at Autzen Stadium on October 12, 2024 in Eugene, Oregon. (Credit: Photo by Tom Hauck/Getty Images)

• Nike CEO Elliott Hill said the iconic sports-and-sneakers retailer will refocus on appealing to China’s 1.3 billion consumers with a boost from investments in the country’s basketball, track and field, and football teams. Nike is also aiming to wow consumers with a forthcoming spring collection and its partnership with Kim Kardashian’s shapewear line in NikeSkims as it redoubles efforts to focus on product portfolios. 

Nike CEO Elliott Hill, who has less than six months on the job, asked Ohio State Buckeyes football coach Ryan Day how to stay on offense.