With roughly 150 million Americans in the crosshairs of a massive winter storm that will bring ice, snow, or both from New Mexico to Maine and 32 other states in between, all eyes are on the Weather Channel. The storm could drop nearly an inch of crippling ice in Nashville and 18 inches of snow in New York City, with many state officials warning of hazardous road conditions and dangerously low temperatures.
“It’s showtime,” Rohit Agarwal, the CEO of the site’s parent, the Weather Company, tells Fortune in a Friday morning interview. “These moments bring a lot of things to a head. We are delivering critical information to consumers, and we power weather insights for airlines, agriculture companies, and retailers. We’re tightly integrated into the fabric of everyone’s life.”
